Vistaggio, Oberwil
Premiere for the VISTAGGIO Brand in Switzerland
On June 24th 2017, the first opticians store of the new VISTAGGIO brand opened in Oberwil BL. Both visitors and employees were enthusiastic about this extraordinary store concept. Its 50’s ambience, with Italian design classics, a bistro, and an original Vespa, create a unique setting for the eyeglasses, presented in innovative counter displays. The store conveys consulting competence, and a relaxed atmosphere invites customers to a “slow shopping” experience.
The VISTAGGIO brand was developed by the Swiss agency Evoq. The opening was a result of a close cooperation between teamtischer and the client, Interglass Technology Ltd. This multi-stage process included the development of the concept and design, as well as planning, production, and full implementation of the project.